Google Ventures-Backed Messaging Startup,, Launches iOS App In 155 Countries/32 Languages, Aiming To Rattle Social’s Cage


Following its beta launch at the end of January,, the mobile messaging startup from Keith Teare, co-founder of TechCrunch and partner at incubator Archimedes Labs, has launched its first app, available initially for iPhones and iPod Touch. had planned on an earlier release of the app but said today it held back so it could launch at DEMO Mobile to garner more attention.

As with any messaging app,’s usefulness is commensurate with the number of friends fully on board with the service so getting the word out to drive app downloads is now priority number one for its founders. does support messaging going outside its bounds, to non-app users, but to access the full suite of features conversation participants need to join in. also has a more complex feature-set than the average messaging app, so arguably has more work to do to educate potential users…

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Dangerous Lee

Writer, Author, Pro Black women and girls, Digital Marketing Specialist.


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