While Apple’s app store and Google Play have long had leaderboards for the most downloaded and lucrative apps, there hasn’t been that much transparency around engagement after the download.
Heyzap, a Union Square Ventures-backed startup that runs a mobile gaming network, has stepped in and decided to build one. The startup, which was founded about four years ago and originally centered around Flash games, has moved onto mobile platforms (pretty much like every other game developer over the past few years). They have an app on Android with about 10 million installs that lets gamers add friends in their favorite titles and share tips and badges.
From those 10 million installs, they say they’ve been able to gauge the size of different developers’ active userbases. So from that, they’ve launched Heyzap Trends, a live leaderboard that estimates active usage. The standard iOS and Google leaderboards mainly focus on…
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