Lytics has raised a $2.2 million seed round from Rembrandt Venture Partners with participation by Voyager Capital for its platform that provides a Facebook-style timeline for customer intelligence. The customer profile reflects the analysis that Lytics does behind the scenes, collecting data from customers as they interact with the company’s brand. It’s a database for marketers built on real-time data.
There’s a subtle difference with Lytics that’s a notable reflection on how companies are adapting to the cloud and the reality of their own on-premise architectures. Marketers in many organizations have developed an ecosystem of SaaS vendors for email marketing, marketing automation, CRM and a host of other uses. But for data analytics they often turn to the enterprise, which is proving increasingly problematic. The marketing data IT processes can be queried, but it is also isolated in an unuseful format.
Consequently, marketers find they can get better results doing the…
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