The Lytics Facebook-Style Timeline For Customer Intelligence Helps Land $2.2M In Seed Funding


Lytics has raised a $2.2 million seed round from Rembrandt Venture Partners with participation by Voyager Capital for its platform that provides a Facebook-style timeline for customer intelligence. The customer profile reflects the analysis that Lytics does behind the scenes, collecting data from customers as they interact with the company’s brand. It’s a database for marketers built on real-time data.

There’s a subtle difference with Lytics that’s a notable reflection on how companies are adapting to the cloud and the reality of their own on-premise architectures. Marketers in many organizations have developed an ecosystem of SaaS vendors for email marketing, marketing automation, CRM and a host of other uses. But for data analytics they often turn to the enterprise, which is proving increasingly problematic. The marketing data IT processes can be queried, but it is also isolated in an unuseful format.

Consequently, marketers find they can get better results doing the…

View original post 155 more words


Bitching, Ranting and just plain old Truculence? Leave your shade here.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Dangerous Lee

Writer, Author, Pro Black women and girls, Digital Marketing Specialist.


New Gear, reviews and deals

Creative Writing Contests

information about creative writing contests, poetry contests, literary magazine theme issues, writing residencies, grants, fellowships etc. Now accepting creative writing contests news and announcements!

Shouts from the Abyss

The Guru of Negativity - a demotivational specialist


Seattle University Student Development Association

The Male Celebrity

When A Man Doesn't Have To Try Too Hard...

Food.Fashion.Fitness.Movies. & Beauty.

a little bit of everything to start your day.


Sites and Sounds

Elias Cresh

Find Out Today Your Opinion Tomorrow

The Music of the World Is Never Dead

John Ellison's Mighty Music Blog: New music reviews, live reviews, and concert photos

Practical Praise

The Practical Aspects of Spiritual Worship


This is my art blog. My music blog is at

The Guitar Fool

The information/propaganda arm of Mutt Amps

The Street Preacher

Speaking to the Perverted

Strumming Six Guitar Blog

Just Strumming My Favorite Songs

%d bloggers like this: