Two second mobile time? Google says it’s vital to success


When it comes to browsing on the Internet, the greater population has the patience of a reasonably sized gnat. While extended loading times on the desktop have gone the way of the dial tone and stay reasonably speedy (at least for us) in the U.S., mobile is a different story.

According to research by Google, the average mobile browser page takes a whopping 7 seconds to load. In comparison, Google finds that anything lasting over a second is jarring enough to break a user’s flow. With unstable and unreliable mobile internet across the country, Google says that there’s only one thing to do: cut your website’s load time to below two seconds, or face the consequences.

The issue, of course, lies in the fact that much of that load time is taken up by “overhead”. As a result, developers need to make the most of the limited time…

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