Show me the money: Advertising and the internet of things


As we connect more devices to the internet and invest in wearables that have limited screen space or no screen space at all, big brands accustomed to grabbing our attention on phones and social media are pondering what connected devices mean for their ad efforts. There are two options they need to consider: The incredibly intimate data they can glean from connected devices (a scale that knows you’re on a diet, for example) and how to use these platforms to put their brands front and center.

I’m hopeful most advertisers realize a banner ad isn’t going to make the transition to Google Glass or a smart watch, but Zach Coelius, the CEO and founder of Triggit, laid out a good way of thinking about the way to advertise on connected devices. He envisions a spectrum, where at one end are the interruptive interstitial ads or television commercials that users…

View original post 968 more words

Bitching, Ranting and just plain old Truculence? Leave your shade here.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Digital #BlackGirlMagic Promotion Machine for bold, blunt, progressive & woke Black women.


New Gear, reviews and deals

Creative Writing Contests

information about creative writing contests, poetry contests, literary magazine theme issues, writing residencies, grants, fellowships etc. Now accepting creative writing contests news and announcements!

Shouts from the Abyss

The Guru of Negativity - a demotivational specialist


Seattle University Student Development Association

The Male Celebrity

When A Man Doesn't Have To Try Too Hard...

Food.Fashion.Fitness.Movies. & Beauty.

a little bit of everything to start your day.


Sites and Sounds

Elias Cresh

Find Out Today Your Opinion Tomorrow

The Music of the World Is Never Dead

John Ellison's Mighty Music Blog: New music reviews, live reviews, and concert photos

Practical Praise

The Practical Aspects of Spiritual Worship


This is my art blog. My music blog is at

The Guitar Fool

The information/propaganda arm of Mutt Amps

The Street Preacher

Speaking to the Perverted

Strumming Six Guitar Blog

Just Strumming My Favorite Songs

%d bloggers like this: